Account-based marketing (ABM) is the use of marketing’s toolkit to reach a defined universe (or target list) of companies. ABM has become part of the b-to-b marketing toolkit, but many companies are still wondering how to do this, what skills and tools are needed and what kinds of results to expect from their efforts.
Please take a few minutes to share what your company is doing or considering in the area of account-based marketing. In return, we'll share a summary of findings from the study so you can compare your current work or plans with what other companies are doing.
The survey is for b-to-b audiences and takes about ten minutes to complete.
Please complete all questions. All responses are confidential and will only be reported in aggregate form.
Individual data will NEVER be shared with any other party. If you provide your business email address, it will be used only to send you a summary of the findings.
Thank you for your participation!